Born in April 77 in Grenoble (France), Brice PARTOUCHE has observed his father - founder of the jeans brand Bonaventure® - and has
developped passion for DENIM.
Established musician, he was guitarist and drummer in a number of bands including Elevate Newton’s Theory & Rodeo Massacre.
Brice found his insipiration in his teenage idols to create his own brand in 2002 : APRIL77.
In harmony with this scene , the first collections emanated a punk rock universe: Jeans with a plethora of zippers, skinny & slim cuts, motorcycles studded jackets...
If these rock and musical influences are still present (particularly in the names of the models and collections), the spectrum of his creations was born to evolve, heavily researching new ideas all the while wishing to remain anchored in street life and fashion.
APRIL77 is now available in the most selective boutiques worldwide and addresses urban men and women ranging principally from 16 and 35 years of age.