Brought into this world in 2010 by Pascale Koehl - stylist and head of collections within the brand APRIL77 for 7 years - MOONCHILD is a lunar child.
His head is in the stars but his feet are firmly rooted in the ground.
In a disenchanted world, where unstoppable consumerism has lost all meaning, he invokes magic where it was least expected, at the mysterious crossroads of
geography, history, concept and imagination.
MOONCHILD is a merger between postmodern Europe and the Peruvian traditional communities within which all garments are handmade.
Between innovative design and the ancestral knowledge of the Andes Incas.
Between the futuristic vision of a new Odyssey and Native American myths and legends. Both ancient and timeless; aspiring to a fantasized future.
Between Western silhouettes and shapes that are embedded in our collective imagination: like the reinterpretation of the tutelary Poncho figure through the prism of retro-futuristic psychedelic folk.
MOONCHILD works hard to respect and promote the cultural heritage, craft and environment of everyone associated with the brand.
Existential commitments and poetic values that will heal our souls!
Epic Crusade Healing Our Egotic Soul.